The number of users of Instagram is huge and increasing day by day. It currently has more than 1 billion users worldwide. By promoting your brand or product on such a platform, you can reach millions of potential customers. Instagram has advanced targeting options, which allow you to reach your customers based on specific age, region, interests and behavior. Instagram has a “Shop” feature, which encourages users to purchase products directly. With this feature you can increase sales. Instagram allows direct communication with customers. It is easy to answer customer questions through direct messages or comments. This increases customer satisfaction and brand trust. Most brands are active on Instagram. So if there is no presence there is a possibility of falling behind in the competition.